Wednesday, May 18, 2011

*Mercer Raceway Park Debuts Race Fan Loyalty Program*

For Immediate Release

*Mercer, PA (May 18, 2011)* – If you’ve been to Mercer Raceway Park this
season, you may have noticed a little something extra when you purchased
your admission ticket: a loyalty card! Mercer Raceway Park debuted its first
ever race fan loyalty program on Saturday, April 30 to the surprise and
delight of race fans that came through the gates.

Here’s how the loyalty program works: attend six races in the general
admission section, and get the seventh race free! The free race can be used
at any event during the 2011 season – race fan’s choice! Free races have a
maximum value of $12, a regularly priced admission, and the value can be
applied towards special events admission. For example, a fan can apply their
free admission to the $15 adult price at the Sprint Slug Out on July 30 and
pay only the $3 difference.

“We created this program to give everyone a chance to earn free admission
this season,” Kristin Swartzlander, the track’s promoter, said. “Instead of
offering free nights only to certain counties, we wanted to reward race fans
that were loyal to our track no matter where they hail from.”

Loyal race fans can earn up to three free nights of racing with the fan
appreciation program, barring any additional rainouts.

The loyalty program is just another way that Mercer Raceway Park is striving
to welcome all race fans to the track this year. In 2011, the track has
added a senior citizen discount, raised the age that children are admitted
free and added single parents to the family pass ticket. With only three
races completed in 2011, the track has received an overwhelmingly positive
response to the programs and promotions.

*About Mercer Raceway Park: *Mercer Raceway Park is a 3/8-mile dirt track
located minutes from both Interstate 79 and 80 just off Route 19 on
Fairground Road in Mercer, Pa. Dirt track racing and quality family
entertainment are presented weekly from late March through late September.
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